Wave Direct Mail Campaign System

Take a Fresh Look at Direct Mail Campaigns

Direct Mail…you’re probably thinking not worth your time, marketing dollars or effort. Such high hopes, high costs and even bigger disappointments. But unfortunately, we are in an industry were marketing is 90% of what we do and furthermore it dictates our success. To that end, First Annuity is constantly searching out marketing solutions that are effective in getting you in front of potential clients.

So, while you may be thinking, direct mail just isn’t for you or your business in this day and age, think again! Introducing our Wave Mail Campaign System; get ready for direct mail on steroids!

Have you ever heard of a direct mailing campaign getting more than a 1 or 2% response rate? Well, we have! Our Wave Mailing Campaign System has a national average of 5.69%! There isn’t another mailing campaign that can even come close to this.

Here’s why it works so well:

This turn-key, 3-point wave mail process builds your credibility so when you sit down with a prospect for the first time, they know who you are and why you’re there. They know you as a retirement professional and trust you because you stand out from other mailing campaigns that just try to get their money. You sent them exactly what they requested, without asking for a commitment, all with a personal touch!

Here’s how it works—we start by sending out our exclusive lead piece to the zip codes of your choosing. Our mailing campaign sets itself apart right from the start. Unlike typical mailing campaigns, we don’t ask for the seniors’ phone number. This is done intentionally to get clients to let their guard down, not make any kind of commitment, and thus your responses will go up.

Respondents to the first mailer will then receive a carefully crafted, custom letter with your picture, signature, biography and an actual first class stamp. Along with this letter, they will receive the information they initially requested and an actual copy of their request to refresh their memory.

Advisors will start receiving leads about three weeks after their original mailing campaign. You will receive an email each time you get a lead.

The brilliant part of the program is we entice potential clients to respond because we don’t ask for any sensitive information. So, you might be asking yourself, how do I get a hold of my leads if I don’t have their phone number? Well, good news! The Wave Mail Campaign System has phone numbers for each respondent already on file! 

About a week after the second mailing goes out, we ask our agents to follow up with respondents with a phone call. At this point, you can follow your normal sales cycle.

Not only does our Wave Mailing Campaign System glean results like you’ve never seen before, but it also it very simple to implement. All you have to do is send us some information and a picture of you. We’ll do the rest!

Furthermore, the cost of our Wave Direct Mail System is extremely affordable given the quality and quantity of the mailing pieces, kind of results we are seeing and our committment to your success. To purchase your customized mailing campaign, please click here!

If you’re interested in utilizing the Wave Mailing Campaign System in your marketing plans, call us today to learn more!